Flutter
Changing the Game
Flutter, parent company of FanDuel and international sports betting and gaming operator, wanted to create a brand activation to celebrate their Listing Day with the New York Stock Exchange.
They dreamed of an installation which showcased their portfolio of brands alongside iconic sporting and gaming imagery that would represent their products.
NYSE Listing Day
Project Overview
Create a larger than life activation which showcases Flutter’s global portfolio of brands in an exciting and engaging atmosphere.
Bronze Tier
Oversized hard coated letters filled with items representing different sports and games accompanied by oversized playing cards.
Overhead View
Street View
Design Overview
Silver Tier
Faux greenery wall with high relief brand logo behind stage, with playing cards representing the portfolio of brands on either side.
Design Overview
Overhead View
Street View
Gold Tier
Oversized Flutter logo with navy backdrop accompanied by oversized poker chips and dice on football turf.
Overhead View
Street View
Design Overview
Final Design
Oversized custom branded poker chips and dice flying across a football field backed by “game sponsor” boards showcasing Flutter’s portfolio of brands.
Design Overview
Overhead View
Street View
