Elevate
Sustainable Packaging Design
Project Overview
Considering branding and construction, I was tasked with creating flat-pack product packaging. In an additional approach to sustainability, I chose to use a paper based solution for a product that is normally packaged in plastic.
Problem
While nature-lovers are generally very considerate of the environment, they still have to pack and use food products that can still be harmful to the planet. While there are hundreds of different “on the go” food products on the market, these products are almost exclusively packaged in plastic and will continually hurt the environment when not disposed of correctly. Everyone should practice “leave no trace behind,” but even the most considerate can still end up littering from time to time.
Inspiration
Iterations
Experimentation with typefaces to communicate a brand identity inspired by rock climbing. “Weathered” and primarily uppercase fonts were found evocative of the outdoors.
Brand Identity
Construction Templates
Box templates are designed to be constructed out of a singular sheet of waxed paper, and use tabs to be glued on the inside of the packaging.
Design of nutrition labels to integrate a cohesive brand identity while still following formatting requirements.
