Kellanova
W.K. Kellogg Co.
Kellogg’s, major snack and breakfast cereal producer, split into three free-standing companies to differentiate the food groups and consumers they cater to. Their public offering at the New York Stock Exchange allowed them the opportunity to announce their new independent brand identities in a creative and engaging way.
Kellanova and W.K. Kellogg Co. both wanted their activations to engage consumers with larger-than-life experiences that established the new era of their brands while still noting the history of their companies
NYSE Listing Days
Project Overview
Create two activations with larger-than-life elements which establish Kellanova and W.K. Kellogg Co. as independent brands while still honoring the history of their companies.
Kellanova
Custom branded food carts highlighting different Kellanova products alongside overside props of iconic snacks.
Design Overview
Signage
Oversized Props
Food Truck Designs
Kellanova Listing Day
The Taste of a New Era.
W.K. Kellogg Co.
Live painted mural featuring W.K. Kellogg Co. characters with custom branded food carts on either side.
Design Overview
Mural Design by Lauren Hom with highlighted sections representing portions painted live on site.
Custom Food Carts
